Running a successful equestrian business can be difficult, especially if you are just starting out. Improving your horse business is not about finding an obvious problem, fixing it, and then continuing on the same way you were running your business before. It is about discovering what works in an optimal way for your business and your clients, and implementing this into the running of the business. This can be difficult to find, and advice is hard to give as every business is different. However here are 5 tips to help you get started in making your equine business a success.
Revisit business plan
Having a business plan that keeps your business heading in the right direction is imperative to its success at any stage. Revisit your business plan to work out if you are keeping to it practically and if anything needs to be altered to answer customer needs more soundly.
Improving value proposition
One of the first steps in improving your equine business is to review your value proposition. This describes a description of the customer’s needs, how your business answers these needs and the value of the solution offered in the eyes of the customer. Once you know exactly what your customer wants and how to give this to them your getting yourself on the right track straight away.
Have you thought about how your horse business compares with relevant competitors? It is very important to work out how you will have a competitive advantage over other similar businesses.
It is also key to ensure your business is not lacking in any way when compared with competitors. For example do you have sufficient facilities to be running riding classes? Having an indoor riding arena is a great competitive advantage meaning you can take classes safely in any kind of weather conditions.
Review operations and services
Evaluate all the processes and procedures that occur in your business and which ones could be improved, or if new ones need to be implemented. If you know all systems in place are maximizing efficiency and workability in your business you should find things should run smoothly and successfully.
Central Steel Build makes the News in New Zealand!
A recent six-crane lift in New Zealand made the local news, and we’re proud to have been part of the project.
Central Steel Build fabricated the steel components, which were shipped to New Zealand and erected by Tuatara Structures. The lifting technique is one that we use frequently, and is quite impressive to see.
Read the full article here or look at a video of the crane lifting process on a project in Castlemaine, Victoria below:
10 Awesome Horse Riding Outfits Ideas
1. Moss green cable-knit jumper.
A classic look that’s also practical – it’ll keep you warm, won’t show too much dirt and will be highly durable.
The subtle colour is also perfect for trail riding.
2. A hardy rancher jacket.
These jackets are made to be highly durable. They’re tough and they have a knitted lining, perfect for long rides.
3. A red flannel shirt.
The all-time classic for horse riders, you can’t go wrong with a simple flannel shirt. They will last, they’ll keep you warm, they’ll make you look like you’ve been spending time in the barn.
4. Denim breeches.
If you want to keep a casual look, but find regular jeans uncomfortable, a set of denim breeches are perfect. The perfect balance between practicality and comfort.
5. A classic polo shirt.
Another absolute classic is a crisp polo shirt. They’re easy to find, they breathe well, and they come in any colour you could want.
6. A vintage vest.
A nice earth-tone riding vest can be an excellent decision, bringing a little bit of sophistication to your outfit.
7. The crisp white shirt.
This one is a bit of a risk – it’s extremely easy to get yourself dirty (but at least you know you’ve been working!).
A classic, elegant look.
8. A necktie.
For a little bit more extravagance, add a necktie to the mix. This adds a little bit of fun & class.
9. The jumper and jacket combo.
If you really need to keep warm, throw on a jumper and a jacket for a high-country look. Excellent.
10. A tweed jacket.
The ultimate classic, you can never go wrong with a tweed jacket. This will look classic wherever you’re riding.
BONUS – Anything you want to wear!
We love going through interesting outfit ideas, but it’s also about feeling comfortable. Wear what you want, how you want and enjoy yourself. That’s all that matters!
READ MORE: Equestrian decor ideas
SEE MORE: Our Equestrian fashion pinterest board.