When people come to visit your office, there are a lot of things that you want to convey. The way your office is built and constructed says an enormous amount about your company and the relationship you are setting up with your guest.
If you’re looking to make an extension or build a new office, remember about the smaller things. They make a much larger contribution to the overall impression that you might realise.
The materials –
There are certain materials that are synonymous with the ugliness of offices. Don’t use brown concrete. The moment people see it, they’re going to want to turn around and run.
Find a material that sets you apart from other offices. A great option, for staying within a budget but creating an interesting building, is steel. Steel is customisable, great to design with, and looks great when coloured (it comes in colours other than beige, too!).
The location of the entry –
This has a big impact on how guests feel, though they don’t often realise it. People have different associations with entry locations. A door that is not immediately visible can make a guest feel they’re entering the wrong door, or that they are doing something that needs to be hidden.
A door in the centre of the building can convey a sense of confidence, especially if the design of the building emphasises it.
One of our clients chose to have their entrance on the corner of their building, a decision which makes the building unique and interesting.
We often don’t think about windows unless they’re out of place. It’s important to remember that guests will usually try to look into the building when the approach it. A wide, clear window that looks into the reception area is great. clearly visible to the guest can make them feel uncomfortable.
A lot of offices want their buildings to impress. Size seems to convey success and power.
For small businesses it’s often more practical to keep the office small. But for those who want to experiment and build something a little more impressive, steel is affordable enough to give you options when making decision on the size of your building.
Another thing most people aren’t aware of is how the building fits with the space it’s in. Most of the time, your guest won’t notice. It only really seems to make a difference if you get it very wrong, or very right.
Download a brochure with detailed photos of our projects at the top of our website, or get a quote by clicking the button below.
Branding Your New Horse Business
Starting a horse business, as a hobby or full-time, can be as much fun as it is hard work.
Part of the appeal of starting a business is getting to build up a name and a brand. All of your efforts will be poured into your new brand, so you’ve got to make sure that it’s something you love and are proud of.
Branding is all about being recognisable and having a good reputation. So as you build your new brand, continually ask yourself these two questions:
– Will people remember my business?
– Will people feel positively about my business?
Recognition and positivity means returning customers and a thriving business.
Let’s look at the 5 steps it takes to build a great horse business brand.
1. Visual branding.
Often, when people think ‘branding’ they think of a company’s logo. It’s an important way to make your business recognisable.
A good brand does the following things:
– Means something to the customer.
A logo needs to ‘click’ with a customer – it needs to make sense. A customer should know what industry you’re in when they look at your logo.
– Means something to the business owner.
Sometimes a logo means something special to the business owner that isn’t obvious to consumers. The Apple logo, for example, represents the story of Isaac Newton discovering gravity. It has a connection for employees. Your own logo should have a special meaning to you that reminds you why you do what you do.
– Looks good.
This is an obvious one! You want people to feel positively when they see your logo. Make it look nice.
– Is easy to recognise.
Clients need to be able to distinguish between your logo and the logo of competitors. You can’t use a standard horse image. A good test is the ‘squint test’. If you can still recognise your logo when squinting, you’re doing it right!
Here are some really great examples of horse-related logos.
Websites are absolutely necessary. Even if you find a client face-to-face, they’ll use the internet as a reference for your business. Need to find a number? Check out your website. Need to know when you’re available? Check out your website.
A website needs to include these things (and they need to be clearly visible) :
When people look you up, they want to know how much you charge. Even if you can’t give an exact figure, you need to offer an estimate. When they call, you can clarify further.
– Your location.
It’s also worth registering your business with Google My Business.
– Your contact details.
3. Word of mouth.
Horse communities are usually very tight-knit. That means word-of-mouth is really important and will help you get loyal customers.
Generating good word of mouth comes down to going the extra mile. Make sure that everyone who engages with you (clients, suppliers, peers), feels great about having met you and interacted with you. Be generous and kind.
4. Build your reputation.
Your value as a business comes down to your reputation. A brand is a reminder of that reputation. If you have any awards or qualifications, if you’ve achieved any milestones, that can be a great start for building your brand. People want to know they’re getting quality.
This also means that everything you do affects your reputation. Make sure that you protect it well.
This is a really important part of branding that a lot of people overlook.
After an interaction with a client, it’s a good idea to leave them with something special and nice. If you’ve taken a student through a course, give them a framed certificate, for example. Anything you can leave behind that reminds people of your business will be worth the investment.
Imagine you’ve spent a year studying with a horse riding instructor and have decided to take a year off riding. When you get home, some hand-made muffins are left for you with a note thanking you for being such a great student. When you return to riding in a year, you’ll remember those muffins.
They’re some of the important basics to branding. Invest in your brand; it is the value of your entire business. Love it, and make it loved.
Cost to build a hangar
How much does it cost to build an aeroplane hangar?
The average hangar costs $68,166. The concrete slab and installation will likely cost an extra 15%, bringing the complete project cost to $78,390.
This is for an 18m x 18m x 5m aviation hangar.
Every job is unique, and the best way to answer this question is to get a quote.
Below we will give you estimates based on jobs we’ve done in the past and the general range of cost.
Small to medium hangars
Small to medium hangars usually hold one to three aircraft. At the upper end of this range, you’re likely to have a floor area of approximately 12m x 15m.
Cost range: $15,000 – $50,000
Medium hangars can hold multiple aircraft and often have space for extra storage or workshops. These can go up to 18m x 21m in floorspace.
Cost range: $50,000 – $80,000
Large hangars include room for multiple aeroplanes, accommodation and office space. These are often more than a single building, and can incorporate observation towers and other airport structures.
Cost range: $80,000 – $130,000