This pop-up store aimed to make the brand image a little more sophisticated and refined. The neat interior offered a place for people to test taste variations and relaxedly mingle.
2. H & M
To promote their new line of beach wear, clothing company H & M opened a pop-up store on the beach. This simple idea was a great, effective way of introducing a new line, and probably generated a huge amount of free publicity and word-of-mouth.
Aesop specialises in hand & facial creams. This elegant pop-up was made in collaboration with local artists, and featured a sand-sculpture that evolved over the duration of the pop-up.
4. Where The Wild Things Are.
To promote the release of the Where The Wild Things Are film adaptation, boutique items were created by artists inspired by the themes of the film. It was a great attempt to bridge the adult and child demographics that the film targeted.
5. Tron: Legacy.
Another film promotion with a completely different feel. Disney promoted their reboot of Tron with a futuristic pop-up store selling edgy, stylish clothes.
This playful but classic idea perfectly captured the spirit of the Adidas brand: a pop up store made to look like a shoe box.
To see how you could build your store idea, download DesinaBuild brochure.
Shed Designs to Live In
We’ve built quite a few sheds designed to be lived in – from Daylesford to Mt Buffalo, there are people living in our buildings across Australia.
They can, in fact, look fantastic – offering a great-looking alternative to traditional home construction.
Take a look at some of our habitable dwelling builds below:
3 Farming Methods That Are Revolutionizing The Industry
Farming is known as a traditional form of producing food for the wider population’s sustenance. However as the human race has grown and evolved, so has farming. Here are three modern farming techniques that are reshaping the agricultural industry.
Sundrop Farms, South Australia
Sundrop farms is located in the arid salt plains of South Australia. Here a huge solar tower stands over 24,000 mirrors which produces thermal energy to power 20 hectres of adjoining glasshouses to grow tomatoes. About 350 tonnes of tomatoes are reaped from these glasshouses every week. This method of farming is extremely clean and sustainable, relying solely on solar power. Also it makes use of ground considered unfit for traditional methods of farming. As CEO Philipp Saumweber comments, “if you can farm successfully here, you can farm almost anywhere in the world.”
Bowery Farms, New Jersey
This method of farming takes industrialized farming to another level. Here vertical farming is practiced showcasing increased automation, reduced emissions and all round reduced costs. FarmOS is a software used to efficiently move water around plants, adapting new data to adjust environmental conditions to the warehouse. Trays of crop are stacked vertically and produced all year round. With these techniques the Bowery Farm company claim to have the capacity to grow 100 times more per square foot than other industrial farms.
Areoponics describes a method of farming by which plants are grown while being suspended in mid air. The way this crazy idea works is plants are suspended in a reservoir or something that can support the plant, but minimal contact is made with this device and the plant, making the plant 100% grown in air. The dangling roots are sprayed with nutrient-rich solution to ensure healthy growth. Nearly any plant can be grown using an aeroponics system.