This pop-up store aimed to make the brand image a little more sophisticated and refined. The neat interior offered a place for people to test taste variations and relaxedly mingle.
2. H & M
To promote their new line of beach wear, clothing company H & M opened a pop-up store on the beach. This simple idea was a great, effective way of introducing a new line, and probably generated a huge amount of free publicity and word-of-mouth.
Aesop specialises in hand & facial creams. This elegant pop-up was made in collaboration with local artists, and featured a sand-sculpture that evolved over the duration of the pop-up.
4. Where The Wild Things Are.
To promote the release of the Where The Wild Things Are film adaptation, boutique items were created by artists inspired by the themes of the film. It was a great attempt to bridge the adult and child demographics that the film targeted.
5. Tron: Legacy.
Another film promotion with a completely different feel. Disney promoted their reboot of Tron with a futuristic pop-up store selling edgy, stylish clothes.
This playful but classic idea perfectly captured the spirit of the Adidas brand: a pop up store made to look like a shoe box.
To see how you could build your store idea, download DesinaBuild brochure.
From Central Vic Sheds to Central Steel Build
What’s in a name? It might seem like a little thing, but for Central Vic Sheds, our old name didn’t encompass the huge and varied range of different steel buildings we erect on a daily basis.
The new name ‘Central Steel Build’ is a natural evolution of our original name, it has expanded the definition of what we do to reflect the fact that we build sturdy steel buildings for a range of uses.
And to go with this new brand name, we have a slick and modern new logo and a shiny new website. We hope you like the new brand name and look and enjoy this much-improved new website.