The power and success of a brand’s identity is highly dependent on an ongoing and internal rebranding process. To rebrand your business is a big step which can either be hugely successful or an utter disaster. Thus it is important to get it right. Here are a list of companies who did a spectacular job of rebranding in 2017.
The vastly known fashion brand launched their new logo design on instagram in February 2017. The brand was subtly tweaked with the logo letters being uppercase and placed closer together. The idea of the new logo was to “return to the spirit of the original”, freshening things up a bit without loosing the brand’s iconic global identity.
In July 2017 Converse posted a new logo design on their social media channels and website. The rebrand was designed to “serve the daring spirit of youth with tools that enable movement”. The change was reported to represent a brand moving forward and convey a younger brand image with a brand build more relevant to digital viewers.
For the first time in it’s history youtube decided on a new marketing plan in August 2017. YouTube’s official blog Chief Product Officer Neal Mohan discussed the need for the new look to reflect the amount of change the industry has been through in the last 12 years. He points out that the new logo is “the bright cherry on the top of the update sundae.”
In an attempt to broaden their utility in the mind of users, Dropbox redesigned their brand in a way that was subtle and clever. The modified angles of the opening flaps were all standardised and aligned, transforming the box intro a series of planes.
An American lifestyle magazine, this brand was chosen to illustrate just how subtle rebrands can be. They engaged a reputed typographer to update their text-only logo. She made the letters slimmer, gave them some more space and made minor adjustments to some of the letters. A modern update that didn’t completely overhaul the visual identity.
The famous web browser has recently been doing some exciting things, and the company is beginning to change. They’ve shifted to a stronger focus on coding and knowledge sharing. To reflect the change, they’ve incorporated the :// that’s commonly used in HTML code.
The Huffington Post
The highly successful news blog has updated its image from a traditionalist, simple type face to a bolder and more digital one. Interestingly, the original logo seems to push for an image of tradition, integrity and seniority, intending to compete with major newspaper. The new logo allows the company to finally embrace their unique identity as it really is.
15 horses being cheeky
Making a break for it!
Having a laugh.
Trying to blend in.
Making things clear.
Playing hide and seek.
Stealing a kiss.
Sneaking a peek.
Helping out with the work.
Being proud as punch.
A little bit shy.
A friendly bop on the head.
A cheesy grin.
Pulling out of the scary stuff.
Just checking in.
Figuring out the system.
Things to consider when designing your purpose built stable barn
When designing the layout of your stable barn it is important to consider all aspects that could affect its workability. A well designed and well-built horse stables and barn has good lighting, is well ventilated, is easy to keep clean and is pleasant to work in.
Secure The Right Location.
Ensure you have the right site for your barn. Make sure your site is well drained and offers immediate access to utilities and to your driveway or the road. Spend some time on site on a windy day to make sure wind direction will not cause a wind tunnel through the centre isle of the stables.
Be smart when designing your barn by planning around the jobs you are going to be doing in it. This will improve efficiency and make chores quicker and easier. Try to minimise untidiness by identifying all potential sources of mess and plan your layout to confine that mess. For example, in a four stable barn, put the stalls together so when you muck, the mess stays on one side of the barn.
Leave plenty of room.
Make sure the isles will be wide enough to let you move equipment and horses. Bigger isles will bring more light in from the doorways making it doubly advantageous.
Maintaining good air flow is crucial to your horse’s health. Sufficient openings in the building allows fresh air to enter, and stale air to exit. Vent style windows positioned high where the horses can’t reach them, let in air and light. consider putting in ceiling fans over stalls as they significantly improve circulation.
Good lighting is important in your barn. It makes it easier to work in and attracts fewer flies. Windows and skylights will lower your electric bills.
Central Steel Build are experts in the design and construction of purpose built stable barns. Little tips like these can make a huge difference to your barn in the future. We ensure your barn and stables are built according to you and your horses needs while functioning in the best way possible. Work with us to build a flawless purpose built stable barn: get a quote here or call us on 1300 955 608.