No matter what industry you are in, one thing remains true for all customers. Customers will enter your showroom and want to experience the product for themselves. Your showroom needs to be appealing and shine the best light on your products for customers to view.
Lay out of a showroom
While designing your showroom it is important to think about how this will impact the customer’s experience with your products. Take your customers on a journey. Categorize your products into departments, and place sections so that one leads to another. At the end of the journey the checkout counter should be placed, at the back of your showroom.
Fully experiencing products
Make sure your customers can fully experience your products. Lay out samples to be viewed of products that are usually boxed. Creating displays that show the uses of your products and welcomes visitors to interact with them is beneficial also.
Easy over the counter purchases
Make it simple for customers to purchase items through your showroom. This could refer to having a salesperson actively ready for assistance at all times in the showroom. This could be different for every business, experiment and brain storm of ways that make over the counter purchases as simple and inviting as possible.
If you use window displays in your showroom, try to use them as a sneak peak into your business. Make them look inviting and professional from both inside and outside views.
Make your showroom comfortable and inviting to customers by putting some effort into it. Make sure the room is designed and decorated well with good lighting and overhead music. This contributes to a customer’s positive view of your company from the way you present yourself through your showroom.
Encourage staff to provide assistance
Make sure individuals staffing the showroom have a good knowledge of your products to readily answer questions when customers ask them. Also try and make sure they are friendly and easy to talk to. This will ensure customers feeling at ease and enjoying visiting your business.
Collect contact information
Be sure to set up opportunities to collect email addresses from customers visiting your store. Emails are an effective marketing strategy and are likely to bring in future sales from potential return customers.
If you are thinking of designing and constructing your own office and showroom Central Build are experts in this field and will ensure this investment will be a valuable one for your business.
Are you interested in building a showroom for your business to impress customer’s, and keep them coming back for more? Work with us to design and construct this invaluable investment.
Horse Hair Whorls Actually Do Indicate Personality
You might have heard of the idea before; that hair whorls on horses indicate certain personalities. It’s an idea that dates back as far as equine domestication itself does. Swirlology, Whorlology or Whorl Theory all suggest that you can gain insight into the kind of horse you’re looking at based on the patterns in their hair.
Is it even worth considering?
There is a lot of anecdotal evidence out there that suggests whorls are significant – if you speak to people who take note of whorls, they’re likely to say they do matter. But his could be tradition or bias; people who talk about whorls are just more likely to think they’re significant.
Is there a biological basis for the idea?
Yes, there is. It isn’t very clearly understood, but the embryonic tissue that ends up becoming facial skin (and therefore changes whorl patterns) is the same tissue that ends up in the brain. So it isn’t inconceivable that the two things could be correlated.
Is there scientific evidence for whorl theory?
Proper evidence eventually came about when researchers observed 1,500 cattle being moved from fields. As one observer recorded the position of their facial whorls, another recorded their behaviour and ranked levels of aggression or agitation.
They found that whorl positioning did have an effect on the behaviour of the cattle; if the whorl was above the eyes, the cow was more likely to become agitated. They also found different correlations between hair patterns and certain behaviours in guinea pigs, rats, foxes and humans.
The same pattern found in cows was found in horses; whorls that were above the eyes of the horse meant the horse was easier to agitate and harder to work with.
The researchers stressed that, although they had found significant results, they couldn’t predict detailed aspects of horse personality. Instead, high whorl positions indicated that a horse was more likely to be frightened and could therefore be more difficult to work with. They stressed the importance of using this information when training. Horses with high whorls should never be reprimanded for being difficult, because it’s often an indication that they are uncomfortable.
The positioning of a whorl does not define a horse’s personality. It is one influence amongst many, many others and can often be drowned-out. Think of it as a single voice in a symphony; although it makes a difference, it’s usually difficult to see the effect it’s having.
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