We pride ourselves in making sturdy, reliable structures that will match all of your needs and your expectations. We often build structures in areas that are already very beautiful spaces and part of what we do it working out the best way to make our structure fit in.
We visited a client recently to check up on their riding arena. The beautiful plants and greenery were already there when we installed this project. We planned around them and tried to install the building in a way that made use of them.
It came out fantastically, and the building and plants look like they had always been planned together. It’s always a pleasure to see a building look as great as this.
Branding Your New Horse Business
Starting a horse business, as a hobby or full-time, can be as much fun as it is hard work.
Part of the appeal of starting a business is getting to build up a name and a brand. All of your efforts will be poured into your new brand, so you’ve got to make sure that it’s something you love and are proud of.
Branding is all about being recognisable and having a good reputation. So as you build your new brand, continually ask yourself these two questions:
– Will people remember my business?
– Will people feel positively about my business?
Recognition and positivity means returning customers and a thriving business.
Let’s look at the 5 steps it takes to build a great horse business brand.
1. Visual branding.
Often, when people think ‘branding’ they think of a company’s logo. It’s an important way to make your business recognisable.
A good brand does the following things:
– Means something to the customer.
A logo needs to ‘click’ with a customer – it needs to make sense. A customer should know what industry you’re in when they look at your logo.
– Means something to the business owner.
Sometimes a logo means something special to the business owner that isn’t obvious to consumers. The Apple logo, for example, represents the story of Isaac Newton discovering gravity. It has a connection for employees. Your own logo should have a special meaning to you that reminds you why you do what you do.
– Looks good.
This is an obvious one! You want people to feel positively when they see your logo. Make it look nice.
– Is easy to recognise.
Clients need to be able to distinguish between your logo and the logo of competitors. You can’t use a standard horse image. A good test is the ‘squint test’. If you can still recognise your logo when squinting, you’re doing it right!
Here are some really great examples of horse-related logos.
Websites are absolutely necessary. Even if you find a client face-to-face, they’ll use the internet as a reference for your business. Need to find a number? Check out your website. Need to know when you’re available? Check out your website.
A website needs to include these things (and they need to be clearly visible) :
When people look you up, they want to know how much you charge. Even if you can’t give an exact figure, you need to offer an estimate. When they call, you can clarify further.
– Your location.
It’s also worth registering your business with Google My Business.
– Your contact details.
3. Word of mouth.
Horse communities are usually very tight-knit. That means word-of-mouth is really important and will help you get loyal customers.
Generating good word of mouth comes down to going the extra mile. Make sure that everyone who engages with you (clients, suppliers, peers), feels great about having met you and interacted with you. Be generous and kind.
4. Build your reputation.
Your value as a business comes down to your reputation. A brand is a reminder of that reputation. If you have any awards or qualifications, if you’ve achieved any milestones, that can be a great start for building your brand. People want to know they’re getting quality.
This also means that everything you do affects your reputation. Make sure that you protect it well.
This is a really important part of branding that a lot of people overlook.
After an interaction with a client, it’s a good idea to leave them with something special and nice. If you’ve taken a student through a course, give them a framed certificate, for example. Anything you can leave behind that reminds people of your business will be worth the investment.
Imagine you’ve spent a year studying with a horse riding instructor and have decided to take a year off riding. When you get home, some hand-made muffins are left for you with a note thanking you for being such a great student. When you return to riding in a year, you’ll remember those muffins.
They’re some of the important basics to branding. Invest in your brand; it is the value of your entire business. Love it, and make it loved.
10 Ways to Help Organise a Storage Shed
Every now and again your storage shed can begin to look like a dumping ground rather than a shed. This becomes impractical and annoying when you cant find anything because your shed is a mess. Here are 10 ways to help prevent this from happening to your storage shed.
This is a must do for reorganising your shed. You can install some wall shelves or free-standing ones, whatever is best for organisation in your storage shed. Shelves will work better by ordering them around what items you use the most. Things you use everyday should be easy to get to, while big bulky items should be stowed at floor level somewhere out of the way to avoid becoming a tripping hazard.
Repurpose old furniture
Old cupboards are perfect for shed storage, and its a win win situation as you get to save money on shed furniture and declutter your home.
Getting all your long-handled tools organised properly is important as they can be dangerous simply lying around on the floor of your shed. Get yourself organised with a shovel rack, this will free up a lot of space.
Hooks are wonderful for giving smaller tools like trowels and secateurs a place in your shed. You can also use hooks for larger tools like spades and brooms. They are easy to install and not too difficult to move if necessary.
Think about what you can store along the sides of the ceiling, after installing ply boards as shelving. Also PVC pipe strung from the rafters is a perfect fishing rod holder.
Classic tool wall
A classic tool board allows you to know if everything is in its place, which will prevent you from loosing any tools. You can create a workshop tool wall by arranging your tools on a table or wall in best fit. Install brackets and nails to keep the tools in place. Its a good idea to draw a silhouette of every tool where its meant to go, so you know if something is missing and what tool it is.
Peg boards allow a more flexible way of storing tools, as it can be adapted to your collection as it grows.
Magnetic knife holders are excellent for shed storage. They can be used for storing files, screwdrivers, pliers and any other metal tools. You can also use them for storing paint brushes, as they will dry easily after cleaning and the bristles will not get squashed.
To avoid the common issue of having your hose uncoil itself into a messy heap to trip over, invest in a hose hanger. This will make it easier to store and avoid your hose from getting bent or split from being tripped or walked over too many times.
Odds and ends
Its the little things in your shed that really create the mess, and its important to organise them to avoid loosing them. A couple of baskets or mounted storage bins do the job nicely, or putting items on a shelf somewhere.