How Charlotte Dujardin Became The No 1 Dressage Rider In The World
Charlotte Dujardin was born on the 13th of July 1985 in Enfield. She started riding at the young age of two and tried dressage for the first time aged 13. Coming from a modest background Dujardin found it difficult in the beginning competing in the dressage world. She bought her first Grand Prix horse using the money left to her from her grandmother in 2013.
In 2011 Dujardin was asked by the British Olympic rider Carl Hester to bring on a novice Dutch Warmblood gelding named Valegro. The original plan was for Hester to ride Valegro, however Dujardin was so skilled at riding him she remained riding him under Hester’s guidance.
The 2012 games in London were a shining point for Dujardin and Valegro. Here they achieved a team dressage gold and an individual gold. This year was the start of Dujardin’s amazing dressage career having competed and shone in both the Grand Prix and the Olympics.
In the following years Dujardin and Valegro’s partnership went from strength to strength. Together they collected several medals in different international competitions becoming the world’s No1. She and Valegro grew to hold every record score in the discipline, having 87.46% in Grand Prix set in 2014, 88.022% Grand Prix Special in 2012, and 94.3% in Grand Prix Freestyle in 2014.
In Rio 2016 Dujardin and Valegro continued their streak of victories. Even though Britain was unable to retain the title of the Grand Prix Special, Dujardin performed beautifully in the Grand Prix Freestyle achieving a score of 93.857%.
Currently Dujardin is working towards developing the mount that will take her to Tokyo in 2020 as she is determined to retain her position at the pinnacle of her sport.
6 of the strangest pop-up stores.
This pop-up store aimed to make the brand image a little more sophisticated and refined. The neat interior offered a place for people to test taste variations and relaxedly mingle.
2. H & M
To promote their new line of beach wear, clothing company H & M opened a pop-up store on the beach. This simple idea was a great, effective way of introducing a new line, and probably generated a huge amount of free publicity and word-of-mouth.
Aesop specialises in hand & facial creams. This elegant pop-up was made in collaboration with local artists, and featured a sand-sculpture that evolved over the duration of the pop-up.
4. Where The Wild Things Are.
To promote the release of the Where The Wild Things Are film adaptation, boutique items were created by artists inspired by the themes of the film. It was a great attempt to bridge the adult and child demographics that the film targeted.
5. Tron: Legacy.
Another film promotion with a completely different feel. Disney promoted their reboot of Tron with a futuristic pop-up store selling edgy, stylish clothes.
This playful but classic idea perfectly captured the spirit of the Adidas brand: a pop up store made to look like a shoe box.
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