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The Best Rebrands Of 2017
The power and success of a brand’s identity is highly dependent on an ongoing and internal rebranding process. To rebrand your business is a big step which can either be hugely successful or an utter disaster. Thus it is important to get it right. Here are a list of companies who did a spectacular job of rebranding in 2017.
The vastly known fashion brand launched their new logo design on instagram in February 2017. The brand was subtly tweaked with the logo letters being uppercase and placed closer together. The idea of the new logo was to “return to the spirit of the original”, freshening things up a bit without loosing the brand’s iconic global identity.
In July 2017 Converse posted a new logo design on their social media channels and website. The rebrand was designed to “serve the daring spirit of youth with tools that enable movement”. The change was reported to represent a brand moving forward and convey a younger brand image with a brand build more relevant to digital viewers.
For the first time in it’s history youtube decided on a new marketing plan in August 2017. YouTube’s official blog Chief Product Officer Neal Mohan discussed the need for the new look to reflect the amount of change the industry has been through in the last 12 years. He points out that the new logo is “the bright cherry on the top of the update sundae.”
In an attempt to broaden their utility in the mind of users, Dropbox redesigned their brand in a way that was subtle and clever. The modified angles of the opening flaps were all standardised and aligned, transforming the box intro a series of planes.
An American lifestyle magazine, this brand was chosen to illustrate just how subtle rebrands can be. They engaged a reputed typographer to update their text-only logo. She made the letters slimmer, gave them some more space and made minor adjustments to some of the letters. A modern update that didn’t completely overhaul the visual identity.
The famous web browser has recently been doing some exciting things, and the company is beginning to change. They’ve shifted to a stronger focus on coding and knowledge sharing. To reflect the change, they’ve incorporated the :// that’s commonly used in HTML code.
The Huffington Post
The highly successful news blog has updated its image from a traditionalist, simple type face to a bolder and more digital one. Interestingly, the original logo seems to push for an image of tradition, integrity and seniority, intending to compete with major newspaper. The new logo allows the company to finally embrace their unique identity as it really is.
10 Mistakes Beginner Riders Make
Getting out and riding is all about doing something you love and working well with your horse. This is a no judgement zone – riding of any level is excellent and can only lead to better riding.
But below are some common mistakes people make when first riding. Keep an eye on these to make sure they don’t become bad habits in your own riding.
1. Lifting your hands too high.
This is a common one that comes from wanting to balance yourself. Your instinct will be to lift up your arms. Make sure you keep an even tension on your reins and don’t allow too much to slip through your fingers.
2. Pushing up on your toes.
When first learning to trot, many riders push themselves up with their toes, bringing their centre of gravity too far forward.
3. Putting your feet too far into the stirrup.
A common problem – and a natural thing to do. Beginners often wedge their feet as far into the stirrup as possible.
4. Putting all your weight into your butt.
One thing that makes it clear you’re new to riding is that all your weight is being taken by your butt in the saddle and none of it is being taken by your legs and feet. Your feet should carry some of your weight to make riding smoother and more in control.
5. Getting distracted by your horse.
Every rider loves horses, so it’s natural that you’ll want to look at the one you’re on. But new riders can often direct their attention too much towards their horse, without paying proper attention to where they are going.
6. Relying on the reins too much.
A good rider will communicate more through the shifting of their body weight than pulling on the reins. Giving your horse a signal to stop or turn should be accompanied by shifts in your body weight that reflect this.
7. Riding with long reins.
As your horse moves its head, it can tug the reins out of your grip. A good rider matches the rhythm of their horse so the reins aren’t pulled through their hands.
8. High knees.
Many riders keep their knees to high, as though they are sitting in a car chair. The feet should be positioned below the body, as though the rider is standing.
9. Clamping with your legs.
Good riding is all about working with the horse. New riders sometimes clamp their legs too tightly to their horse, which will make you a less relaxed rider and may affect the horse’s attitude.
10. Grabbing the saddle horn for balance.
When you grab the saddle horn, you lose control of your horse. Staying firmly in the saddle is about staying back, keeping balance, and staying in control. If you feel unbalanced, plant yourself lower into your saddle.
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