The power and success of a brand’s identity is highly dependent on an ongoing and internal rebranding process. To rebrand your business is a big step which can either be hugely successful or an utter disaster. Thus it is important to get it right. Here are a list of companies who did a spectacular job of rebranding in 2017.
The vastly known fashion brand launched their new logo design on instagram in February 2017. The brand was subtly tweaked with the logo letters being uppercase and placed closer together. The idea of the new logo was to “return to the spirit of the original”, freshening things up a bit without loosing the brand’s iconic global identity.
In July 2017 Converse posted a new logo design on their social media channels and website. The rebrand was designed to “serve the daring spirit of youth with tools that enable movement”. The change was reported to represent a brand moving forward and convey a younger brand image with a brand build more relevant to digital viewers.
For the first time in it’s history youtube decided on a new marketing plan in August 2017. YouTube’s official blog Chief Product Officer Neal Mohan discussed the need for the new look to reflect the amount of change the industry has been through in the last 12 years. He points out that the new logo is “the bright cherry on the top of the update sundae.”
In an attempt to broaden their utility in the mind of users, Dropbox redesigned their brand in a way that was subtle and clever. The modified angles of the opening flaps were all standardised and aligned, transforming the box intro a series of planes.
An American lifestyle magazine, this brand was chosen to illustrate just how subtle rebrands can be. They engaged a reputed typographer to update their text-only logo. She made the letters slimmer, gave them some more space and made minor adjustments to some of the letters. A modern update that didn’t completely overhaul the visual identity.
The famous web browser has recently been doing some exciting things, and the company is beginning to change. They’ve shifted to a stronger focus on coding and knowledge sharing. To reflect the change, they’ve incorporated the :// that’s commonly used in HTML code.
The Huffington Post
The highly successful news blog has updated its image from a traditionalist, simple type face to a bolder and more digital one. Interestingly, the original logo seems to push for an image of tradition, integrity and seniority, intending to compete with major newspaper. The new logo allows the company to finally embrace their unique identity as it really is.
Interesting Shed with Large Eaves in Romsey, Vic
Another interesting build – this is a shed with personality.
Designed to look similar to an old railway building, this private-use shed has wide eaves and a unique facade. The details of the building make it memorable an unique, a welcome contribution to the quaint town of Romsey.
SEE MORE: Download our DesinaBuild Brochure.
Creative, Clever uses for old Baling Twine
1. Make a door mat.
This is definitely the work of someone who is very skilled (and has a lot of different colours of baling twine). Definitely a show-piece of twine mastery to work your way up to.
Find out how to make a baling twine welcome mat here.
The simplest and easiest way to make use of baling twine. Just thread it through your shoes and you’re ready to go.
Great for fixing up a broken set of laces.
3. A halter.
This is certainly one to be careful of – the twine could be too rough against your horses skin. But if you’re in emergency need of a halter and all you have is baling twine – this is a solution.
4. A hay feeder.
Grab an old barrel, remove the bottom and attach a hand-woven baling twine net.
That’s all there is to it.
5. A lead.
This one requires a bit of braiding and weaving skill, but it makes a very professional-looking lead that can be quite useful.
Definitely worth experimenting with this idea.
Complete honesty: these are not the most attractive shoes I have seen in my entire like.
But if you found yourself bare-footed in a barn with twine and hours to spare, they might be exactly what you need.
7. A woven chair.
Chairs are often woven from wicker or straw – why not do the same with baling twine? This simple pattern looks neat, tidy, and isn’t too difficult.
8. A crochet mandala mat.
Anything that can be made from rope or wool can pretty much be made from baling twine. This beautiful mat would make a very nice addition to any barn (or any home, for that matter).
These are adorable, a very nice addition to the outdoors spring decor.
Just make sure your horse doesn’t find them!
10. A hay net.
Using some simple knotting techniques, you can put together a rough hay net to suspend for your horses.
See exactly how you can do this here.
READ MORE: How much it costs to build an indoor arena.