Starting a horse business, as a hobby or full-time, can be as much fun as it is hard work.
Part of the appeal of starting a business is getting to build up a name and a brand. All of your efforts will be poured into your new brand, so you’ve got to make sure that it’s something you love and are proud of.
Branding is all about being recognisable and having a good reputation. So as you build your new brand, continually ask yourself these two questions:
– Will people remember my business?
– Will people feel positively about my business?
Recognition and positivity means returning customers and a thriving business.
Let’s look at the 5 steps it takes to build a great horse business brand.
1. Visual branding.
Often, when people think ‘branding’ they think of a company’s logo. It’s an important way to make your business recognisable.
A good brand does the following things:
– Means something to the customer.
A logo needs to ‘click’ with a customer – it needs to make sense. A customer should know what industry you’re in when they look at your logo.
– Means something to the business owner.
Sometimes a logo means something special to the business owner that isn’t obvious to consumers. The Apple logo, for example, represents the story of Isaac Newton discovering gravity. It has a connection for employees. Your own logo should have a special meaning to you that reminds you why you do what you do.
– Looks good.
This is an obvious one! You want people to feel positively when they see your logo. Make it look nice.
– Is easy to recognise.
Clients need to be able to distinguish between your logo and the logo of competitors. You can’t use a standard horse image. A good test is the ‘squint test’. If you can still recognise your logo when squinting, you’re doing it right!
Here are some really great examples of horse-related logos.
Websites are absolutely necessary. Even if you find a client face-to-face, they’ll use the internet as a reference for your business. Need to find a number? Check out your website. Need to know when you’re available? Check out your website.
A website needs to include these things (and they need to be clearly visible) :
When people look you up, they want to know how much you charge. Even if you can’t give an exact figure, you need to offer an estimate. When they call, you can clarify further.
– Your location.
It’s also worth registering your business with Google My Business.
– Your contact details.
3. Word of mouth.
Horse communities are usually very tight-knit. That means word-of-mouth is really important and will help you get loyal customers.
Generating good word of mouth comes down to going the extra mile. Make sure that everyone who engages with you (clients, suppliers, peers), feels great about having met you and interacted with you. Be generous and kind.
4. Build your reputation.
Your value as a business comes down to your reputation. A brand is a reminder of that reputation. If you have any awards or qualifications, if you’ve achieved any milestones, that can be a great start for building your brand. People want to know they’re getting quality.
This also means that everything you do affects your reputation. Make sure that you protect it well.
This is a really important part of branding that a lot of people overlook.
After an interaction with a client, it’s a good idea to leave them with something special and nice. If you’ve taken a student through a course, give them a framed certificate, for example. Anything you can leave behind that reminds people of your business will be worth the investment.
Imagine you’ve spent a year studying with a horse riding instructor and have decided to take a year off riding. When you get home, some hand-made muffins are left for you with a note thanking you for being such a great student. When you return to riding in a year, you’ll remember those muffins.
They’re some of the important basics to branding. Invest in your brand; it is the value of your entire business. Love it, and make it loved.
5 Tips To Help You In Building A New Home
There is a lot more to building a house than most people think. Venturing on building your own home for the first time can be overwhelming and stressful, with many things that can go wrong. However there are ways to lessen the chance of common building issues occurring with you. Follow the steps outlined below and you will set yourself up for a successful and easy build!
Living in the modern world means a lot of red tape especially in the building industry. Legal requirements will depend on where you live so the best thing to do is contact your local council and explain your building plans as they will know exactly the do’s and dont’s in regards to building a new home.
Design Of Your House
The designing process of a house is perhaps one of the most complicated processes in building. You need to take account of what you need to include for purpose and how much space you will need. Be realistic and think hard about how you want to use different rooms in your house and this will help you decide on the layout and space division.
Landscaping and your family’s requirements need to be analysed together to ensure your new home sits well on your block of land and the space is practically utilized. After you establish those grounds you can start to design your gardening.
Safety is the most important consideration for someone building a new house. There a lot of building codes that professional trades use to make sure the work meets Australian standards, so if you are thinking of doing things yourself that usually professionals would do make sure your work meets these standards.
This is where a lot of people’s idea of their dream house begins to fade, when finding out how much it really costs. Magazines and renovation shows provide an unrealistic idea of how much building really costs. There are extra costs that people often dont think of when preparing a building budget. These include council fees, engineering plans, and other consultant fees you might need.
Find The Right Builder
Finding a builder that can construct what you want and is trustworthy can be daunting in some peoples eyes. Make sure you do your research before you decide on your builder. Things to check for would be to make sure they have a valid licence, find out if they are a licenced carpenter, and ask a lot of questions about the type of work they have done and the way they work.
Know Your Stuff
It is vital when building a house to know exactly what is going on throughout the process and exactly what you are getting for the money you spend. It is unfortunate that sometimes persons ignorant about the building process can get ripped off, so remember knowledge is power.
Our Covered-Over Learning Areas
Over our years of operations we’ve built a wide variety of different school buildings & covered over learning areas.
Take a look at some photos from our past projects below:
You can see more photos of our ColaBuild projects in our brochure.