No matter what industry you are in, one thing remains true for all customers. Customers will enter your showroom and want to experience the product for themselves. Your showroom needs to be appealing and shine the best light on your products for customers to view.
Lay out of a showroom
While designing your showroom it is important to think about how this will impact the customer’s experience with your products. Take your customers on a journey. Categorize your products into departments, and place sections so that one leads to another. At the end of the journey the checkout counter should be placed, at the back of your showroom.
Fully experiencing products
Make sure your customers can fully experience your products. Lay out samples to be viewed of products that are usually boxed. Creating displays that show the uses of your products and welcomes visitors to interact with them is beneficial also.
Easy over the counter purchases
Make it simple for customers to purchase items through your showroom. This could refer to having a salesperson actively ready for assistance at all times in the showroom. This could be different for every business, experiment and brain storm of ways that make over the counter purchases as simple and inviting as possible.
If you use window displays in your showroom, try to use them as a sneak peak into your business. Make them look inviting and professional from both inside and outside views.
Make your showroom comfortable and inviting to customers by putting some effort into it. Make sure the room is designed and decorated well with good lighting and overhead music. This contributes to a customer’s positive view of your company from the way you present yourself through your showroom.
Encourage staff to provide assistance
Make sure individuals staffing the showroom have a good knowledge of your products to readily answer questions when customers ask them. Also try and make sure they are friendly and easy to talk to. This will ensure customers feeling at ease and enjoying visiting your business.
Collect contact information
Be sure to set up opportunities to collect email addresses from customers visiting your store. Emails are an effective marketing strategy and are likely to bring in future sales from potential return customers.
If you are thinking of designing and constructing your own office and showroom Central Build are experts in this field and will ensure this investment will be a valuable one for your business.
Are you interested in building a showroom for your business to impress customer’s, and keep them coming back for more? Work with us to design and construct this invaluable investment.
Everything You Need To Know About Dressage
Dressage is a french word which is interpreted as ‘training’. It is considered widely as the most artistic and elegant of equestrian sports. This sport requires a rider and horse to be in perfect harmony together whilst performing. Dressage riders and horses perform ‘tests’ that consist of a course of movements and are judged on a scale of one to ten on these.
Dressage is seen to be the foundation for mostly all equestrian disciplines. Due to the precision required in the movements, the rider and horse need to be balanced and aware down to the most subtle aids.
There are ten different levels of dressage. These range from very basic skills up the highest levels which require literal perfection and years of training to master. Each level until the sixth has three tests of which the rider can choose.
For the first four levels of dressage there is only one judge for tests. Judges score movements on a scale of one up to ten. Competitors and their horses are scored on collective marks and the score for each movement is added together to come up with a final number of points. After this the number of points is divided by the highest number of points achievable and multiplied by ten to create a final percentage score.
Dressage riders are required to wear formal clothing in tests. The dress code for all tests up to the fourth level is a short riding coat of conservative colour with a tie, choker, stock tie or integrated stand-up collar, light coloured breeches, boots, and protective headgear. There are more specific rules relating to certain levels.
Generally expensive breeds of warmbloods are used for dressage. Warmbloods are extremely talented horses with nearly all breeds having foundations in European countries. Whist these horses are beautiful and athletic you do not have to have a warmblood horse if you wish to compete in dressage.